About Us

Visiting BenFranklin.com is like taking a walk down Main Street, USA. Shop as you go for hardware, art supplies, crafts, toys, jewelry and electronics. Each "store" accommodates your needs with a vast selection of goods and services whether you are building, designing, crafting, giving, or searching for treasure. We strive to bring you the best items, at the best time, at the best price. Our goal is to offer you an upbeat shopping experience that allows you to easily navigate our selection while you access the most competitive prices available. Guaranteed. To that end, we continually seek new products, better prices, unique finds, and alliances with innovative service providers.

The Inspiration

"A penny saved is a penny earned." Benjamin Franklin

In 1877 the original founders of Ben Franklin retail stores, George and Edward Butler, chose the namesake in admiration of Benjamin Franklin's thriftiness, sense of community, honesty, and ingenuity. For more than 130 years, the Ben Franklin stores have embodied these characteristics for endless numbers of satisfied customers. In addition to the existing 160 brick and mortar Ben Franklin stores, BenFranklin.com continues to build on the oldest retail brand in the nation, one synonymous with variety and thrift. Founded in 2009 in Racine, WI, BenFranklin.com combines the original concept of the general store with 21st century technology to bring you great pricing and selection. Main Street never closes.

Mission

BenFranklin.com's mission is to provide you an unparalleled selection of merchandise and services at unbeatable prices—24 hours a day, 7 days a week. We rely on our team's experience and long standing supplier relationships to deliver this superior service. The BenFranklin.com team consistently strives to utilize technological advances and create innovative partnerships in efforts to exceed your expectations at every turn of the neighborhood corner.